Challenge:
The founder had no time to post consistently across TikTok and Instagram. After relocating to a new clinic, key services and high-demand products — like Ozempic and Tretinoin — weren’t being seen or promoted, despite strong interest from her audience.
Our Solution:
We created a custom, omnichannel content strategy focused on relatable and humorous storytelling that positioned her as both expert and accessible.
We posted daily content + stories on social.
The Result within 90 days:
→ Millions of organic views across TikTok and Instagram
→ Over 150% increase in product sales and service bookings
→ Built a strong global presence within weeks
Challenge:
Try Paddie’s content was repetitive, flat, and lacking community engagement. Their ideal audience wasn’t connecting with the brand, and organic growth had stalled.
Our Solution:
We rebuilt their content approach with a brand-first strategy, focused on voice, values, and visibility.
Daily content published across Instagram, TikTok, Pinterest, YouTube Shorts, and Facebook
Emphasised education, relatability, and brand lifestyle
Created a high-volume but strategic posting cadence
The Result:
→ Millions of views across platforms
→ A thriving, engaged community that resonates with the brand
→ Boosted brand recognition and significant uplift in organic sales within the first 60 days
Challenge:
As a household name in Black haircare, Luster’s Pink was at risk of fading into the background of a rapidly evolving market. They needed a content refresh that honoured their legacy while regaining relevance among today’s digital-native consumers.
Our Solution:
We developed a strategy that leaned into the brand’s cultural heritage and deep trust within the Black community — while updating the content style for Gen Z and millennial platforms.
Created a daily omnichannel posting system (TikTok, Instagram, Pinterest, YouTube Shorts, Facebook)
Leveraged nostalgic elements with modern content trends
Highlighted real people, real routines, and product education
The Result:
→ Millions of organic impressions and generated over 10k followers in under 45 days.
→ Reinforced their position as a go-to Black haircare brand
→ Renewed community excitement and stronger engagement with younger audiences
Ready to build results like these?
Our strategies are built on experience, data, and deep understanding of how beauty, health, and wellness brands can show up organically and profitably.
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